Recent Blog Posts


  • Completing the value proposition message was motivating to our task force. It was only surpassed by what we learned while going through each step of the process.

    Christine BauderAssociation Executive, Bonita Springs-Estero Association of Realtors®
  • For our association to be successful, we must have successful members. Our value proposition allows us to articulate the tangible offerings that are most valuable to our members in a way that narrows the focus to what we know they need most – not what we think they need.

    Sheila DodsonExecutive Director, Coastal Association of Realtors®
  • What a genuine opportunity to rediscover CAR’s Value Proposition. The process clearly defines what CAR does well that our members need most. Now leadership and staff can focus and communicate our Value Proposition with confidence and integrity.

    Jolon RuchPresident-Elect, Colorado Association of Realtors®
  • I thoroughly enjoyed all aspects of the week. I feel energized and refreshed from looking at the association from a completely different perspective yesterday. You did exactly what I envisioned for the task force this year, but in a way that we never would have been able to accomplish on our own.

    Kit FitzgeraldBoard President, Ada County Association of Realtors®
  • All of this depends so much on having the right leadership in place; a talented and able staff and a really strong project leader. I can thank everyone connected to ACAR for getting us there and thank Melynn for doing an absolutely amazing job in guiding us the rest of the way.

    Marc LebowitzCEO, Ada County Association of Realtors®
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